ZOV Digital Marketing UK

Title: The Influencer Toolkit: Unleashing the Power of Social Media for Construction Pros In the age of digital disruption, it's time to set your toolkit down, grab a cup of coffee, and turn your attention to an entirely different toolbox: the power-packed influencer toolkit. The relentless surge of social media to the forefront of brand marketing is revolutionizing every business sector – and yes, even the gritty, hard-hatted world of construction trades. The Influencer Toolkit: An Overview As a construction professional, your initial instinct might steer you away from placing 'Influencer' and 'Construction' in the same sentence - but bear with us. The influencer toolkit is a collective term for the collection of strategies and tools that businesses harness to amplify their visibility, credibility, and ultimately, their performance, via social media channels. The catch? Achieving this milestone demands more than uploading a catalog of high-resolution project ph...

Title: Behind the Scenes of Construction Influencers: How Their Reach is Making an Impact Decades ago, when you thought about construction, words like 'social media' or 'influencer' hardly ever came to mind. Fast forward to today, we are witnessing a seismic shift in the norm, primarily due to the emergence and growing influence of social media. Particularly in the construction industry, social media influencers are changing the game, disseminating knowledge, influencing decision-making and shaping operational trends. They are instrumental in shining a light on groundbreaking construction techniques, best practices, and essential products. At the heart of the innovative disruption, construction influencers are reinventing the industry's public image, turning it from a brick-and-mortar arena into a vibrant, interactive, and dynamic platform. They are not just ordinary profiles; they've become an essential component of marketing strategies for construction c...